Exhibitor Showcase and Networking Reception
Monday, May 17th, 4:45 - 6:30p.m.

Join us for mixing and mingling with colleagues and peers! Tour the exhibit floor and check out what's hot for 2010.   No charge to attend.  Reception will be in conjection with the PMI and IIBA Community Chapters reception.

Keynote Presentation

 Louise Clements,
Head of Sales, Facebook in Canada     

Leveraging the Social Graph:  Business and the Social Web
For Louise, social media means social marketing, and she knows it can be profitable, meaningful, and essential to your business. Facebook is the fastest growing web property in the world (ranked number three after Google and Yahoo). Louise will provide an understanding of how to use Facebook to market your company and how to better leverage this new and exciting social marketing channel for business success.

 Bio Louise Clements
As Head of Sales for Facebook in Canada, Louise is responsible for establishing and managing Facebook's advertising sales operations based in Toronto, Canada, which opened in April 2009.  One of the key steps in Facebook's on-going commitment to Canada, and to its growing number of Canadian users and advertisers is to bring strategies and solutions that help them leverage the power of the social graph.

Louise has 15 years of management experience in digital media overseeing sales, operations and marketing.  Prior to Facebook, Louise was the vice president of digital properties at Rogers Media for five years where she led the strategic development, revenue, and audience growth for all of Rogers Media's consumer brands including Sportsnet, Macleans, CityTV and Chatelaine.   Previously, Louise worked at several other leading media and digital companies including AOL as Interactive Marketing Manager;  at Sympatico as Vice President, Sales;  and Vice President of Market Development at Bell Globemedia where oversaw the creation of digital out- of- home networks. 

Fully bilingual, Louise has served on the Board of Directors of IAB (Interactive Advertising Bureau) of Canada, and as co-chair of the 2006 and 2007 CMA (Canadian Marketing Association) Digital Marketing Conference.   She is currently actively involved in several CMA committees, and serves on the advisory board of She's Connected, a women's social network site. 

New for 2010 - Morning Networking and Keynote Pass 7:30am - 8:30am Monday, May 17th and/or Tuesday May 18th Take advantage of the opportunity to interact with your PM and BA peers. Includes continental breakfast, access to keynote presentations and roundtable discussions. *Special Morning Networking & Keynote Access Only pass available for $45.00 per day thru registration (Keynote access is included with all workshop and symposium packages)